- Run an audit and read the score.
- Pick and fix the issues that matter most.
- Claim the domain and prove you own it.
- Choose research markets and attach the domain to a project.
- Use the domain views to plan the next round of work.
Before you start
You need:- A website you can change, such as
example.com. - Access to its DNS settings, its web server files, or its homepage HTML. You need one of the three to verify ownership.
- A Hyperlocalise account, or permission to create one. You only need it from step 3.
Step 1: Run the audit
- Open hyperlocalise.com/localisation-audit.
- In Website, enter your homepage URL, such as
https://example.com. - Optional: in Languages to look at (optional), enter up to two languages you care most about, such as
French, German. - Select See my score.
HyperlocaliseAuditBot/1.0 (+https://hyperlocalise.com) through your firewall or bot protection, then run it again.
Step 2: Read the score
Start at the top of the report.- Overall score and rating. If the report says the score was reduced for locale coverage, the audit found fewer than four locales. That reduction is expected for sites with few languages. It is not a defect to fix.
- Dimension scores. Look for the lowest of Technical, Linguistic, Contextual, and Visual. That is usually where the biggest wins are.
- Detected locales. Check that every language you publish is listed. A missing locale usually means the audit could not find links to it. Add hreflang or a language switcher link, and it will be found next time.
Step 3: Choose what to fix first
Open Fix first. These are the highest-severity findings from scored checks. Then open Needs attention under Audit criteria. Fix checks in this order. Heavier checks move the score more, and technical fixes are often one template change that repairs every page:- Translation completeness (weight 5). Untranslated buttons and links on localized pages.
- hreflang, Locale detection, and Locale routing (weight 3 each). These decide whether search engines show the right language.
- Text overflow and Layout breakage (weight 3 each). Translations that break the layout.
- Everything else under Needs attention, then Worth a look.
Read the AI-assessed, not scored checks last. They point to pages worth a human review, such as copy that may sound machine-translated, but they do not change the score.
Step 4: Claim the domain
Claiming moves the domain into your workspace, so you can research keywords and rankings for each market.- On the report, select Claim this domain.
- Sign in or create an account. Hyperlocalise brings you back to the domain setup afterwards.
example.com.
Step 5: Verify ownership
Pick one method. Copy the value shown in the app exactly; the examples below only show where it goes.
Select I’ve added it — Verify. DNS changes can take a few minutes to publish. If verification fails, wait and try again. Check that redirects or bot protection do not hide the file or homepage.
The first organization to verify a hostname owns it. If another workspace already owns it, contact support.
Step 6: Choose markets and a project
- Review the recommended markets. Each one shows a signal strength, such as Strong signal or New opportunity, with ranking keywords and estimated visits. Select up to 16.
- Select Continue to project.
- Choose where the domain lives:
- Create new project, named after the domain.
- Use existing project, to keep it with the content you already translate.
- Leave unassigned, to decide later from the domain page.
Step 7: Plan the next round
Open the domain and use the locale selector in the header to pick a market. The selection applies to every view.- Overview: ranking keywords, top pages, and estimated traffic for the market. Select Refresh data to capture a new snapshot.
- Keyword research: find how people in that market search for your topic, and save keywords.
- Rank tracking: track positions for saved keywords over time.
- AI visibility: compare how often AI engines mention you and your competitors.
- Prompt explorer: run a buyer question and compare engine answers.
- Search Console: connect Google Search Console to see real clicks and queries, and inspect how Google last crawled a page.
Step 8: Measure the fix
After you ship fixes, run the audit again from the landing page. A completed report can be refreshed once every 24 hours. Compare the new score and the failing checks with the previous run.The audit samples up to 15 pages. A check that passes in the sample may still fail on pages that were not sampled. Spot-check other templates in each language after you fix an issue.

